More Reach Per Dollar Your investment in our integrated marketing system translates into more qualified reach per dollar than any other online only or offline only system in North America.
Marketing real estate properties cost-effectively is a function of your reach, ad relevance, and ad quality. Homes & Land gives you the huge offline and online audience size (reach) necessary to maximize your marketing dollars. We also work with you to create the highest quality ads and rich media to stand out in front of this massive audience.
We Give You More Features and Reach than Google AdWords at a Lower Cost
Compare the cost of what you get by marketing with Homes & Land, as opposed to a popular online-only advertising model like Google Adwords:
To buy a small text link and text ad for the keyword "san diego homes for sale" on Google Search, each click will cost you $4.44. To buy the keyword "san diego real estate" on Google, each click will cost you $3.79.[vii] If you spend $700, you can only afford a total of 170 clicks for just this one distribution channel: Google Search. Your average cost per visitor for this campaign is $4.12. This says nothing of the self-service management costs and time lost you will incur in an effort find the cheapest, rarely clicked, most obscure keywords you can think of. It is also critical to point out that these expensive "clicks" are not leads. Only a small fraction of these clicks will, if ever, convert into a lead. The reality is, pay-per-click (PPC) and many other online-only advertising models are clever ways to make you pay much more for much less.
With a custom ad built for you for Homes & Land Magazine you can reach much further. For example, with $700 you can reach an average of 14,000 readers (visitors) at an average cost of just $0.05 per visitor for just the magazine alone. If you include the additional web, mobile device, and direct mail distribution channels you get by marketing properties with Homes & Land, the cost per visitor through Homes & Land becomes fractions of a penny. You'll also get more than just a text link and text ad: you get a magazine ad, unlimited photos online, online EZtours, online video tours, a custom website, and much more.
Print-Only Solutions are Expensive and Lack Critical Features
Listing strictly online is simply not enough to stand out. What about listing strictly offline?
Newspapers are notoriously cost-inefficient. For one, raw newspaper circulation numbers are not useful: most of the readership is reading articles, not searching for homes. In addition, consumers are stuck reading text-only ads or reading small, low-quality newsprint listings. No one picks up a Homes & Land magazine to read the sports section - every reader, to some degree, is interested in buying, selling or relocating.
Independent, offline-only publications are equally cost-inefficient. Independent publishers lack the necessary economies of scale of Homes & Land to print and distribute an adequate amount of quality magazines. They also lack the necessary online tools and online distribution partnerships that give your properties the comprehensive reach, rich media, and search visibility they need to stand out.
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