Stand Out

Anyone can use free online tools to promote properties. Show home sellers why it takes a full-service agent to give them what they need to stand out in a tough, crowded marketplace.

Standing Out Online is Not as Cheap and Easy as it Looks

The Internet appears to have dramatically lowered the barriers to entry for aspiring real estate professionals to market listings. Unfortunately, the ubiquity, the ease of use, and the low cost of using the Internet to list properties has rapidly commoditized the value of a simple online listing. There are literally thousands of real estate professionals in any given market with websites and uploading listings online.

Because it is so easy and cheap (or, in some cases, free) for anyone to establish an online presence, it becomes increasingly difficult and even more costly to be found online. Search engine results for the top real estate queries are usually dominated by a handful of large, established national media brands.

Remember that when consumers search for real estate there are a small number of search terms that they use, and in those searches only the top few web sites get the vast majority of traffic. Do you feel you have the time and resources to compete in search engine marketing and optimization with established brands and companies that have access to millions of marketing dollars?

Use Integrated Marketing to Differentiate Yourself and Your Listings

So, if the Internet has made it exceedingly difficult and expensive to stand out online, what can a real estate marketer do cost-effectively to differentiate themselves and their properties? By adopting a balanced or Integrated Marketing strategy:

• Make the investment - Give your properties the prominent, offline presence they need in Homes & Land Magazine.
• Use this prominent, offline presence to drive traffic to your listings and your websites online.
• Take advantage of every Homes & Land direct mail program to further syndicate your listings' prominent, offline presence.
• Take advantage of Homes & Land's rich media tools to provide consumers all the information they need and to differentiate your listings from the pack.
• Take advantage of every Homes & Land online syndication partner to improve the exposure of your listings on HomesAndLand.com.