Frequently Asked Questions

How much is the franchise fee?

$27,000

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How much money does it take to operate a Homes & Land franchise?

It will vary depending on the market and the individual investor. Large markets with substantial population and geographic coverage will require a more comprehensive distribution program. The increased distribution requires a larger initial investment and may require a higher page rate in the marketplace. The average investment with 3 months of working capital ranges from $50,000 to over $133,000.

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What do I receive for the franchise fee?

• Our nationally recognized Homes & Land brand
• Our proven marketing and operating system (36 year history)
• Exclusive market area
• License to publish the nationally recognized Homes & Land magazine in your area
• Unparalleled training and support
• Marketing start-up kit

What type of training do you provide?

• 2 weeks of Sales and Operations training in Tallahassee, FL
• 1 week of production training in Quincy, FL
• 1 week on onsite production training in the market
• 2-3 days of distribution analysis and setup with a Regional Manager
• Approximately 6 weeks of sales training and a sales blitz with a Homes & Land Regional Manager

How much support will I receive?

• 6 weeks of sales support with the Regional Manager
• Ongoing marketing support
• As needed support from the Regional Manager
• Toll-Free hotline
• Web Support
• Regional Meetings
• Annual Business Conference
• Continuing education on products and services relevant to the business through Homes & Land Online University

How long does it take to publish my first magazine?

It typically takes 90 - 120 days from the signing of the documents until the first publication hits the streets.

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Is it an exclusive territory?

Yes

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How much money can I make in this business?

Our Franchise Disclosure Document contains financial performance data for your review. In addition, Homes & Land will provide templates to assist you in establishing a business plan, conducting market research and performing financial analysis. These tools combined with your due diligence will allow you to determine income potential.

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How would I distribute my Homes & Land magazine?

High traffic locations produce the most effective distribution results. Examples would be shopping centers, malls, hotels, restaurants, airports, grocery stores and national retail stores. We will assist you in putting together an effective distribution strategy.

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Can I do this Part-Time?

Operating a successful Homes & Land Magazine requires your full-time effort. We require at least one person dedicated to full-time sales. You will also need someone dedicated to client care and general administrative duties for the business.  This is a sales-driven business: to be approved as a Homes & Land Franchisee, you will need to demonstrate a commitment to a full-time sales effort.

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