Top Ten Reasons to Invest in Homes & Land
1 Expertise:
Homes & Land has over 36 years of experience in the real estate publishing industry. We published the first Homes & Land Magazine in 1973, and we have posted listings online since 1992.
2 Outstanding Products:
The quality of Homes & Land Magazine has helped make it the real estate industry's leading publication. In addition to our full-size, full-color magazine, we operate www.HomesAndLand.com, which features approximately 450 thousand real estate listings and generates over 1.46 million unique visitors each month. We even provide our advertisers with a personal Web site to help them harvest leads and promote themselves online. Homes & Land Franchisees can feel confident that they are promoting superior products and services.
3 Brand Awareness:
Homes & Land publishes approximately 63 million magazines annually covering thousands of communities across the U.S. and Canada. We promote both our Web site address and toll-free relocation service on the cover of the magazine. In addition, we market the Homes & Land brand across many media outlets including HGTV, the DIY Network, USA Today, The New York Times, The Wall Street Journal, Entrepreneur, Inc., Google, Yahoo!, radio, billboards, as well as real estate trade publications and trade shows.
4 Training & Support:
Homes & Land Franchisees receive focused and effective training and support to launch their new magazine. We provide up to six weeks of direct sales support in each new market by one or more of our Regional Managers. The Regional Manager will spend an additional three to five days in the market to assist you in planning a distribution strategy. This is in addition to three weeks of classroom and in-market training. When you have completed the Homes & Land University curriculum, you are prepared to launch a high end real estate publication.
5 A Total Marketing Solution:
Homes & Land provides a complete marketing package for our clients. In addition to our quality print publication, we offer targeted direct mail programs, online marketing and exposure, and a toll-free number that enables our advertisers to reach homebuyers early in the relocation process.
6 Network of Successful Publishers:
Homes & Land has a network of over 340 magazines covering thousands of communities across the U.S. and Canada, and we continue to grow each and every year.
7 Business to Business:
Homes & Land Publishers market their services to professionals in the real estate industry. Anyone involved in real estate or a related business is a potential client. Other than Realtors® and Brokers, other advertisers may include:
- Mortgage Companies
- Title Companies
- Insurance Companies
- Landscaping Professionals
- Moving & Storage Companies
- Pool Builders and Pool Services
- Hardware and Home Improvement Stores
- Tree Services
- Fencing Contractors
8 Lower Than Average Investment:
Homes & Land does not need to be a "brick and mortar" franchise. Many of our Publishers operate an office from their home, saving them significant start-up costs. Because Homes & Land does not require a substantial initial investment, you are able to achieve profitability sooner than you could with a more expensive franchise.
9 Exclusive Territory:
All Homes & Land Franchisees receive an exclusive and protected territory in which to promote, publish and distribute a Homes & Land Magazine.
10 Growth Industry:
The residential real estate market is a trillion dollar industry. A record number of homes have been sold over the last few years, and there are approximately one million Realtors® who service homebuyers and sellers. These Realtors® want and need the exposure that Homes & Land provides. One of the most rewarding aspects of being a Homes & Land Publisher is that you help the members of your community fulfill their dream of finding the perfect home.
800-458-9520
www.HomesAndLand.com/Franchise
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