For Agents: Realtor Etiquette
For Agents: 5 Things a Realtor should avoid doing
You're a professional Realtor. You already know
your job is to represent your client, whether they're in the process
of selling or buying property. They're counting on you to be their
guiding light, their beacon in a storm of confusing choices. Because
you'll be playing such a vital role, there are a number of things
you should avoid doing.
exaggerate the value of a property. As tempting as it may be to tell
potential home sellers that you can sell their home for far
more than any of their neighbors have netted, it's a mistake. Even
if it means that the sellers are going to sign with another agent
who will exaggerate the value of their home, it's unethical and a
poor business practice. You know that overpriced property will
languish on the market, eventually engulfing it in the stink of an
- Never tell
potential buyers what they can afford. Homebuyers -- particularly
first time buyers -- are apt to get caught up in the excitement of
the hunt, making them easy marks for the "upsell."
You know that the amount home lenders tell potential buyers they can
borrow is not necessarily the amount buyers can easily afford. Help
them as they navigate the murky waters of how a mortgage is going to
play into their monthly budget.
- Never tell a
buyer that there are other offers on the table unless it is
- Never promise buyers that the
value of their investment is sure to go up. As history has shown,
this is not always the truth.
underestimate or attempt to cover the problems a home may have. If
you do manage to
cover the fact that the basement leaks every time there's a hard
rain, it will either be caught in home inspection or the new buyers
will figure it out during the first downpour. In either case, your
reputation is shredded.
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