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The Internet's Place in Selling a Home

How to Advertise a Home on the Internet

Your real estate agent will likely handle advertising the home you are selling. The Internet is one of the best ways to showcase your home to interested buyers with online real estate listings. Your agent is experienced in marketing homes for sale , but there are some tips your agent, and you, should take to heart when advertising your home.

  • A picture speaks a thousand words. It's a cliche, but is still true today. Many potential home buyers will click right through your online advertisement if there aren't any photos. It makes it seem like there's something to hide. Some home sellers, especially in today's "buyer's market," go so far as to hire a professional photographer to capture the charms their homes have to offer.
  • According to the National Association of Realtors, there's no place for the words "as is" in your advertising. There is too much competition these days to try and sell a less-than-perfect home without making some important improvements, if they're necessary.
  • If photos are good, a virtual tour is better. Ask your real estate agent if he or she plans to include a virtual tour in the advertising for your home.

Find a Homes & Land realty expert today. We have real estate agents specializing in many areas around the United States and internationally. You can also begin your new home search now by reviewing our real estate listings .


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