What to Avoid When Advertising on the Internet
There are a lot of real estate listings competing
for buyers' attention on the Internet. You and your agent want to
make sure your listing stands out and makes your home look
desirable. But all too often, agents or sellers post ads that stand
out only because of a photo featuring the dirty dishes in the sink
or the peeling paint on the front door. Make sure your listing will
get positive, and not negative, attention.
- Clean your home before you take the
pictures you will post on the Internet. Think airy and spacious, not
cluttered, with dirty socks on the floor. This sounds elementary,
but a recent article in the real estate newspaper Banker &
Tradesman chronicled actual photos pulled off Internet home listings
that show a bedroom littered with rubbish and dirty clothes. The
article's author shows more photos on his blog: a stained and
crumbling bathtub, and a dirty bathroom sink with cabinet doors
hanging off their hinges. It's OK if you're trying to sell a home
that's less-than-perfect, but don't showcase the worst of the worst
in your advertisements!
- Make sure your agent
remembers that the Internet provides a place to really describe the
house for sale
using full sentences and without abbreviations.
According to Matthew Ferrara, a Boston real estate technology
expert, too many agents are still writing as though they're placing
a three-line classified ad into the local paper. Instead, Ferrara
says to describe what it feels like to live in the house and tell a
story in the description.
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