2015 Readership Survey

Reaching the right audience at the right time


Our Readers are Qualified…

Affluent

30%

have a household income of $100,000 or more, compared to a national average of 20%

Household Status

62%

of our readers are married

Established

68%

live in a detached single family home

Well Educated

45%

have a bachelor’s degree or higher, compared to a national average of 29%

Prime Buyers

a majority are ages 35-64 — in their peak home buying and selling years

Homes & Land readers age chart - 73% are 35 to 64

Readers would be more likely to trust a company or real estate professional that consistently advertises in the following:

  • Local Magazine 75%

    (like Homes & Land)

  • Real Estate Website 60%
  • Company Website 43%
  • Newspaper 37%
  • Social Media 21%

…And Engaged

When readers see a house they like in Homes & Land, they’re inclined to:

67%

Find the property online

55%

Drive by

48%

Visit the agent’s website

30%

Go to an open house

29%

Call the agent directly

Active Buyers

56% plan to buy a home within a year

plan to buy a home within a year — 34% within six months

Leads

chart: 83%

are likely to select a company or contact a real estate professional who advertises in Homes & Land


Magazines Get Results

There’s no better way to generate leads, impress sellers and build your brand.

91% Pie chart

An amazing 91% of all Americans read a magazine in the last six months.

— U.S. adults 18 and older, results reported by media and consumer
research company GfK MRI

Retrun On Investment

Magazines produce a higher return on investment than any other media channel, including television, newspapers, radio or the Internet.

— Cross-media ROI study, GfK Research MRI, reported by the International News Media Association

Search icon

“Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers.

— Shullman Research Center, reported by Luxury Daily

Magazine icon

“Our readers love Homes & Land — 60 percent are very likely to pass along Homes & Land Magazine to a friend or family member.”

— Homes & Land’s Readership Survey

THE SURVEY: Homes & Land’s Readership Survey was conducted January-February 2015. Results report responses from readers who pick up Homes & Land magazine at least six times per year.