Our Readers are Qualified…
have a household income of $100,000 or more, compared to a national average of 20%
of our readers are married
live in a detached single family home
have a bachelor’s degree or higher, compared to a national average of 29%
a majority are ages 35-64 — in their peak home buying and selling years
Readers would be more likely to trust a company or real estate professional that consistently advertises in the following:
Local Magazine 75%
(like Homes & Land)
- Real Estate Website 60%
- Company Website 43%
- Newspaper 37%
- Social Media 21%
When readers see a house they like in Homes & Land, they’re inclined to:
Find the property online
Visit the agent’s website
Go to an open house
Call the agent directly
plan to buy a home within a year — 34% within six months
are likely to select a company or contact a real estate professional who advertises in Homes & Land
Magazines Get Results
There’s no better way to generate leads, impress sellers and build your brand.
An amazing 91% of all Americans read a magazine in the last six months.
— U.S. adults 18 and older, results reported by media and consumer
research company GfK MRI
Magazines produce a higher return on investment than any other media channel, including television, newspapers, radio or the Internet.
— Cross-media ROI study, GfK Research MRI, reported by the International News Media Association
“Print drives online search. According to the Retail Advertising and Marketing Association, 47.2 percent of shoppers are likely to start an online search after viewing a magazine ad.”
“Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers.”
— Shullman Research Center, reported by Luxury Daily
“Our readers love Homes & Land — 60 percent are very likely to pass along Homes & Land Magazine to a friend or family member.”
— Homes & Land’s Readership Survey
THE SURVEY: Homes & Land’s Readership Survey was conducted January-February 2015. Results report responses from readers who pick up Homes & Land magazine at least six times per year.