What should you avoid when advertising on the Internet?
There are a lot of online real estate listings competing for buyers’ attention. Make sure your listing will get positive, and not negative, attention.
- First and foremost, clean your home before taking pictures that will be posted online. Think airy and spacious, not cluttered. This sounds elementary, but an article in the business publication Banker & Tradesman showed actual photos pulled off Internet home listings that show a bedroom littered with rubbish and dirty clothes. The article’s author showed more photos on his blog: a stained and crumbling bathtub, and a dirty bathroom sink with cabinet doors hanging off their hinges. It’s OK if you’re trying to sell a home that’s less-than-perfect, but don’t showcase the worst of the worst.
- Take good-quality photos in a resolution high enough to display well on a normal computer screen. Photos the size of a postage stamp dissolve into pixelated messes when viewers try to look at them screen-size, sometimes even if the screen is on a smartphone. Poor quality photos just irritate buyers, who are likely to flip to the next listing. Yours may never get a second chance.
- Remember that the Internet provides a place to really describe a house for sale using full sentences and without abbreviations. There’s room to wax poetic, or at least get in all the facts without writing in code. According to Matthew Ferrara, a Boston real estate technology expert, some real estate agents still write as though they’re placing a three-line classified ad in the local paper. Instead, Ferrara recommends describing what it feels like to live in the house and telling a story in the description. As the homeowner, you can really help an agent out on this one.