Business conversation

Your real estate agent does a lot to earn a commission, and you may never be aware of the work that went into selling your home.

  • Your agent will collaborate with you to correctly price your home. As a seller, you can use home valuation tools, but it’s best to work with an agent to make sense of all the information you collect. He or she will use first-hand market knowledge to figure out a price that will get someone to buy your house, but will also get you the most for your home.

  • The agent will handle buyer inquiries and home showing, a process that can be time-consuming. She may get calls from people who are just kicking the tires and don’t intend to buy soon, as well as calls from people who are serious about purchasing a home. Your real estate agent will spend a great deal of her time talking to buyers and giving tours of your home.

  • He or she will handle all the advertising. Agents know what works — which websites get results, and which magazines and newspapers are most often read by potential home buyers. Your agent will take care of taking pictures of your home to post on the Web or in ads and will update postings and listings. You’ll never have to think about it.

  • An agent can help you stage your home before showing it to potential buyers. Many professionals say the first impression can make or break a deal. The agent will know how to clear out the clutter and arrange your furniture to make your home more appealing.

Thinking of selling? Find a local realty expert who can help or explore the local market with our real estate listings.