Why Franchise with Homes & Land?

Homes & Land has been a proven marketing system for the real estate industry for over 40 years. A Franchise is a great way to start your own business with fewer risks relative to bare-bones Entrepreneurship. Homes & Land is also part of a very large, historically-stable segment of the U.S. and Canadian Economies.

Homes & Land offers great products and services for the real estate market including: Full Size, Full Color Magazine Ads, a national real estate website,, Featured Listings online, unique marketing tools and services, and much, much more. Homes & Land also serves the home improvement segment of the real estate market, with an estimated amount of consumer spending totaling $340B in 2018 on improvements and repairs, according to Harvard's Leading Indicator of Remodeling Activity (LIRA) report.

Why Homes & Land

What are the steps to becoming a Franchisee?

Here are the major milestones for becoming a Homes & Land Franchisee:

  • Have your initial phone consultation with Homes & Land
  • Submit your Franchise Request for Consideration
  • Receive and review the Franchise Disclosure Document (FDD)
  • Attend a personal telephone interview
  • Finalize a franchise business plan with Homes & Land
  • Obtain initial approval as a Homes & Land franchisee
  • Attend franchise "Discovery Day"
  • Obtain final approval to purchase a Homes & Land franchise
  • Homes & Land Franchise Agreements signed
  • Attend franchise training at our corporate office location
  • Launch your new Homes & Land franchise!
Steps to becoming a Franchisee

What does the initial investment look like?

The typical, estimated costs for opening a Homes & Land real estate advertising Franchise are outlined below. Your costs will vary depending on your franchise location, market area and other market-specific variables.

  • Franchise Fee: $27,000
  • Travel Expenses and meals during training: $600 - $2,500
  • Real Estate & Improvements: [Varies depending on office space obtained]
  • Furniture, Supplies, Racks, Memberships: $4,000 - $24,500
  • Computer Hardware & Publishing Software: $5,000 - $6,000
  • Liability Insurance: $500 - $1,000
  • Operating Expenses: $10,400 - $55,000
  • Total: $47,500 - $116,000
Initial Investment

Sounds Great! How do I get started?

You're interested in becoming an Entrepreneur, that's fantastic! Click either the U.S. or Canada button below to start the initial Request for Information process.

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