2018 Readership Survey

Reaching the right audience at the right time


Our Readers are Qualified Buyers & Sellers…

Affluent

33%

have a household income of $100,000 or more, compared to a national average of 20%

Household Status

67%

of our readers are married

Established

60%

live in a detached single family home

Well Educated

39%

have a bachelor’s degree or higher, compared to a national average of 29%

Prime Buyers

a majority are ages 35-64 — in their peak home buying and selling years

Homes & Land readers age chart - 68% are 35 to 64


…And Engaged

When readers see a house they like in Homes & Land, they’re inclined to:

68%

Find the property online

46%

Drive by

43%

Visit the agent’s website

26%

Go to an open house

25%

Call the agent directly

Active Buyers

73% plan to buy a home within a year

plan to buy a home within a year — 49% within six months

Leads

chart: 78%

are likely to select a company or contact a real estate professional who advertises in Homes & Land


Magazines Get Results

There’s no better way to generate leads, impress sellers and build your brand.

Mailbox

“Millennials, consumers born from 1981 to 1997, love magazines. They devote twice as much attention to magazines as digital ads and 77% pay attention to direct mail advertising.”

— Print Power Consumer Survey

Shield

“Our readers trust us – 77% say they are likely to pass along Homes & Land Magazine to a friend or family member.”

— Homes & Land’s Readership Survey

Graph

“Magazines show the highest return on advertising spend by media – higher than television, mobile, display or cross media.”

— Nielsen Catalina Solutions, Multi-Media Sales Effect Studies

Filter

“Print magazine advertising has impact: 64% of readers are inspired to take action after seeing a print magazine ad.”

— GfK MRI Starch Advertising Research

THE SURVEY: Homes & Land’s Readership Survey was conducted February 1 – April 31, 2018.